Mega Maldives, resorts, tourism officials complete whistle-stop tour of Chinese markets
24 Apr 2012, 7:26 PM
Daniel Bosley
Deputy Minister of Tourism Mohamed Maleeh Jamaal had claimed the Maldives tourism industry expects “phenomenal growth” in the Chinese market, following the conclusion of a travel roadshow representing the Maldives on a whistle-stop tour of five Chinese cities in one week.
The main aims of the tour, according to Maleeh, were to build confidence in the Maldives as a destination as well as portray the country as an investment opportunity. The roadshow was also intended to update the Chinese industry on new tourism developments in the Maldives.
The tour was a joint enterprise with the Mega Maldives airline and took in all of its current Chinese flight destinations: Beijing, Chengdu, Shenzhen, Hangzhou, and Shanghai. The group also included travel agents, tour operators , and resort companies from the Maldives.
China has become the market leader in terms of visitors to the country. Last year, the number of visitors from China surpassed those from Britain, reaching 198,000. The tour also aimed to publicise the industry’s aims to attract a record 1 million visitors this year.
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