Government seeking international PR firm to counter negative publicity, “rally alliance of support”
12 Apr 2012, 8:32 PM
Additional reporting by Neil Merrett and Zaheena Rasheed.
The new Maldivian government is in the process of recruiting an international public relations firm to counter negative publicity and “gain understanding and public acknowledgement of the Maldives from the international community.”
Minivan News obtained a request for proposals (RFP) document issued by the Maldives Marketing and Public Relations Corporation (MMPRC) on April 9, outlining the government’s media strategy and seeking a company to provide “strategic counsel”, “stakeholder engagement”, “proactive” media relations and “key message and storybook development”.
Objectives for the three month contract, bids for which close on April 14, include boosting tourism confidence, improving the image of the Maldives, and demonstrating the government’s “commitment to strengthening democracy and sustainable development”.
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