Maldives considering reverting to “sunny side of life” branding
23 Feb 2012, 7:36 PM
Hawwa Lubna
The Tourism Ministry has begun discussing whether to change the recently branded ‘Maldives-Always Natural‘ slogan back to the previously slogan, ‘The sunny side of life’.
The Maldives Marketing and PR Corporation (MMPRC) re-branded the 11 year-old slogan with a US$100,000 design by Thailand-based global tourism consultancy QUO Keen in October 2011, which was met with mixed reviews from the industry and the public.
Toursim Minister Ahmed Adheeb has commenced discussions with industry representatives to decide on the change, according to local news paper Haveeru.
“Even yesterday we had discussions with various persons in the industry. Most were of the view to change it (the slogan and logo). That is why we are going to discuss this further today,” Adheeb was quoted as saying.
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