Maldives rebranded as ‘always natural’
25 Oct 2011, 7:31 PM
The Maldives has been officially rebranded with a new marketing slogan, ‘always natural’, and a fingerprint logo consisting of islands, corals, turtles, sharks and herons that transitions from blue to green.
The objective, said CEO David Keen of agency Quo, was to create a brand “in which Maldivians around the world can be proud.”
Speaking at the unveiling of the rebranding at the The Maldives Marketing and PR Corporation (MMPRC) today, Keen said the brand “should talk to the Maldivian people, about industry, sustainability and environmental challenges and successes the Maldives has had.”
“The slogan ‘always natural’ emphasises the huge influence the natural world has on the Maldives,” Keen added.
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