Tourism Ministry to use commercials and street performances to attract Chinese tourists
26 Mar 2013, 10:41 PM
Luke Powell
The Ministry of Tourism, Arts and Culture has revealed new plans to promote the Maldives to Chinese tourists through commercials showcasing the country’s culture.
The announcement follows a succession of international campaigns that threaten to damage the reputation of the Maldives’ tourism industry, both in China and traditional European markets.
Earlier in March, calls for a tourism boycott of the Maldives exploded across Chinese social media networks after allegations of discrimination against Chinese guests became widely circulated.
The tourism industry suffered another potential blow last week, when the online petition website Avaaz.org received over one million signatures in protest of the sentencing of a 15 year-old rape victim to 100 lashes for the offence of fornication.
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