Malaysian band plans Maldives début with ringtone releases
22 Jan 2011, 10:00
Aishath Shazra
Its a music launch with a difference: no pop concert, album promotion or even iTunes premiere – a Malaysian rock band aims to break into the Maldivian music market through cell phone ringtones.
Pop Shuvit, the Kuala Lumpur-based band, has four successful albums to its name. Its adrenalin fuelled live performances have won it fans across Asia and the band is often touted as the continent’s leading hip hop rock outfit.
The band has followed an unusual route to stardom. Their first single ‘Skaters Anthem’ was released exclusively online, where it became an instant hit and lead to the channel ESPN licensing the song for use in their Summer X-games broadcasts.
Not content to rest on its laurels, Pop Shuvit has ambitious plans for global stardom, with tours planned in Europe and the US. Their fifth album, ‘Cherry Blossom Love Affair’, is going to be released in March.
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