MMPRC confirms appointment of Ruder Finn for international PR
29 Apr 2012, 6:33 PM
The Maldives Marketing and Public Relations Corporation (MMPRC) has confirmed its appointment of New-York based public relations agency Ruder Finn, following speculation in the PR industry press last week.
Ruder Finn will provide international PR in a three-month contract PR Week speculated to be worth over US$150,000 per month.
According a statement from the MMPRC, the agency will “oversee the overall media coordination and achievement of PR related solution for destination Maldives, instil confidence in the tourism industry of the Maldives, gain understanding and public acknowledgement of the Maldives in the international community, ensure sustainable development of the tourism industry, and improve the image of the destination.”
President Dr Mohamed Waheed’s spokesperson, Abbas Adil Riza, told Minivan News last week that the appointed PR firm would only be responsible for promoting tourism, and would not be involved in politics or government.
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