Maldives targets global TV audience as it finalises beach games plans
11 May 2011, 12:27 PM
Neil Merrett
Organisers of the first Maldives Beach Games tournament scheduled for later this year claim they are confident of leaving a long lasting sporting legacy in the country for local people and tourists, despite the challenges of self-funding and a lack of event hosting experience.
Hassan Ismail, Chairman of Marketing and PR for the Maldives Beach Games 2011, told Minivan News that the event – running from September 18 to September 25 – was expected to bring unprecedented opportunities, as well as a number of challenges, to the Maldives’ shores.
According to event organizers, the games will aim to bring hundreds of athletes from around the world to the country in order to compete in 10 sporting disciplines involving the sun, as well as potentially receiving coverage from a number of sports broadcasters.
In looking to host the event, Ismail claimed that some 500 to 700 local people were expected to be trained to look after guests and participants while overseeing the games, which is being designed to run as a commercially profitable and ongoing annual event.
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