Maldives promotes Islamic tourism
12 Jun 2012, 12:27 PM
The Maldives is pitching itself to the Islamic tourism market following a surge of interest in the destination from the Middle East region this year.
The Maldives registered a 77.8 percent increase in tourist arrivals from the region in the first quarter of 2012 compared to the same period last year, while traditional markets, including the UK and Italy, recorded steep declines.
Deputy Minister of Tourism, Arts and Culture and head of the Maldives Marketing and PR Corporation (MMPRC), Mohamed Maleeh Jamal, highlighted the appeal of the Maldives as a destination for Islamic travellers during the recent World Islamic Tourism Mart (WITM) in Malaysia.
The event was held simultaneously alongside the Malaysia International Tourism Exchange (MITE) 2012, and the international conference on Muslim Tourism (InCoMTHU).
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