Schwack Maldives plans to roll out promotional television screens detailing ferry times, current doctor duties at local hospitals, dollar exchange rates and news across the Maldives after launching the technology exclusively in Male’ this week.
According to the company, the Schwack Connections initiative was launched with 13 screens at seven restaurants and cafes around Male’, with further launches planned both within the capital and at a number of destinations like Addu Atoll.
Schwack Maldives’ Director Althaf Mohamed claimed that amidst present financial uncertainty in the Maldives, the service was an entirely new way for business to advertise services and products in the country.
The screened information is designed to combine advertising and news with health information, trivia and even celebrity tweets and other social network updates, according to the company.
