Resort engaged PR firm to “spruce” govt’s image “on barter basis”: Private Eye
04 Aug 2012, 6:14 PM
Minivan News
“The toppling of a former political prisoner, human rights campaigner and environmental activist – and the Maldives’ first freely-elected president – in a February coup by an austere, military-backed and increasingly Islamist regime was not the disaster for tourism one might have expected,” writes a Male-based columnist for UK-based current affairs magazine, Private Eye.
“For last July, our soon to be overthrown President Nasheed has sent four bills to parliament, including income and corporate tax legislation. These would have required those earning more than 6,000 in our tourism industry (which accounts for a third of the entire economy) to pay tax for the very first time. Previously our 100 or so resorts had paid a nominal fee for each night a bed was occupied, submitting the details to the government themselves, with no verification.
“Since the coup these bills have been buried and the new government shows no interest in pushing them through. Nasheed was deposed by his deputy Mohamed Waheed Hassan, who joined with Islamists uneasy at the president’s liberal credentials.
“Less well publicised are Waheed’s links to the tourism tycoons. His (unelected) deputy, Waheed Deen, who has never held political office, owns the Bandos Island Resort & Spa. Another Baron, Sonu Shivdasani, owns The Sixth Sense Resorts, a small exclusive chain that boasts the highest eco credentials.
“No fan of Nasheed’s tax proposals, Sonu was keen to help the new administration spruce up its image. In April he e-mailed Britain’s well known PR guru Matthew Freud, saying: ‘I just spoke to President Waheed. He is happy to engage your services (for tourism PR) on a barter basis whereby Reethi Rah and Soneva Fushi would offer accommodation at our resorts in lieu of the barter. Did you manage to speak to Alan Leibman from One and Only?’
“Freud initially appeared thrilled at the prospect of free holidays: ‘We greatly look forward to working with you and the president.’ But by the time President Waheed had got in on the act later in the month, writing to Freud: ‘We had discussed along with Sonu that a contract will be signed first among SixSenses, One and Only and Matthew to assist us with tourism promotion in the UK. Matthew will send us an outline a proposed activities as discussed’ – the legendary PR guru had developed cold feet: ‘I am sorry that the adverse political climate prevents us from being more directly involved but going to a doctor who will make you sicker is rarely a good idea.'”
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