Mid-market appeal amongst 2011 tourism challenges
19 Feb 2011, 2:18 PM
Neil Merrett
As a growing number of Asian markets like India begin flocking to the Maldives for their holiday escapes, the country’s tourism minister believes the government’s goal of providing more middle-market beds to “compliment” premium resort properties will boost the industry in the long run.
As the country continues to look at potential revamps for how it markets itself in the tourism market, Dr Mariyam Zulfa, Minister for Tourism, Arts and Culture, told Minivan News that the Maldives risked being seen as a destination with “too many” premium beds.
However, Zulfa said that in looking to diversify towards more mid-market tourism, the issue of replacing the country’s current “Sunny Side of Life” ad slogan remained under industry consultation – including over whether it should be changed at all.
Zulfa’s comments were made as new findings published by the Pacific Asia Travel Association (PATA) and the Nielsen Company found the Maldives was among several destinations like China, Indonesia and Bangladesh to be attracting increasing interest from Indian travellers.
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