Maldives reverts to ‘Sunny side of life’ branding, targets one million tourist arrivals for 2012
02 Apr 2012, 4:01 PM
Mohamed Naahee and Neil Merrett
The Maldives Marketing and Public Relations Corporation (MMPRC) has appointed staff to target specific markets for the tourism industry, in a bid to reach one million tourist arrivals in 2012.
The markets to be targeted included Italy and Japan (Ibrahim Asim), Germany and Switzerland (Fathimath Afra), UK, China and Korea (Fathimath Raheel), Russia and France (Najumulla Shareef), Spain (Fathimath Arushee), India (Aishath Rimna) and the Middle East (Mariyam Rasheed).
In a press conference on Monday, newly-appointed Deputy Minister of Tourism Mohamed Maleeh Jamaal – previously Secretary General of the Maldives Association of Travel and Tour Operators (MATATO) – said the corporation intends to launch several campaigns and PR activities in major tourist arrival markets to the country.
“We have about 102 resorts and around 26,000 beds. If each resort sets a target of bringing three more tourists to each bed, or 77 more tourists than the number that booked the resorts last year, we would easily reach the target,” Jamaal said.
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