Maldives partners with Singapore Airlines to promote tourism
A one-year agreement was signed to boost tourist arrivals.
07 May 2019, 9:00 AM
A one-year agreement signed between Singapore Airlines the Maldives Marketing and Public Relations Corporation to jointly promote tourism and boost visitor arrivals took effect on Sunday.
Under the deal, “each organisation will invest US$180,000 in cash and US$40,000 in kind to fund activities such as roadshows, joint marketing campaigns and familiarisation trips for media and travel industry representatives,” Singapore Airlines explained in a press statement.
“The activities are aimed at visitors from Australia, China, Japan, Singapore, South Korea and the United States.”
Tourists from the six countries accounted for more than 30 percent of annual arrivals since 2017.
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