New tourism slogan remains elusive despite news report
20 Dec 2010, 7:03 PM
Neil Merrett
“Value for Money” will not be replacing “The Sunny Side of Life” as the slogan to entice holidaymakers from all over the world to come to the Maldives, with a final decision yet to be made on the future direction for promoting the nation’s central economic income source, the country’s Tourism Minister has said.
The Maldives National Broadcasting Corporation (MNBC) yesterday reported that the “Value for Money” slogan had been settled on in order to reflect a changing focus in enticing travellers to the Maldives by targeting a more middle-income audience.
However, while the new tourism slogan to replace “The Sunny Side of Life” is expected to focus on “value”, Minister for Tourism, Arts and Culture, Dr Mariyam Zulfa claimed that news of the slogan had been “reported incorrectly” during an address to 200 Italian journalists.
Speaking to the journalists at Male’ International Airport as part of a visit to celebrate ongoing support from the country’s travel market, Zulfa said that she believed her comments had been taken out of context.
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