“No man is an island.” That’s what the English poet John Donne said 500 years ago. He meant that people by nature belong together.

So, although we are all individuals, we are one. And even though islands may appear to be separate, they are all part of the same planet everyone shares: Earth. The New7Wonders of Nature campaign, with its goal of generating one billion votes worldwide to select seven icons of nature, represents a noble ideal in which modern communications technologies allow us to create a global community.

This is the background against which Wednesday’s statement by the Maldives Marketing and Public Relations Corporation (MMPRC) has to be seen.

I have good news, however, for Maldivians and fans of the Maldives around the world: the Maldives are still in the New7Wonders of Nature campaign! That’s because the authority to withdraw a participant from the campaign is a decision for New7Wonders alone, not for any government agency. In this respect, New7Wonders adheres to the same principles as FIFA and the International Olympic Committee (IOC), organisations that do not tolerate any government interference so as to ensure their independence.

So, with the Maldives still a finalist, the critical choice to be made by the key decision-makers in the Maldives is whether to support the campaign or not.

I think that it would be a good idea for all the leaders in the Maldives to be active participants in the campaign for the simple reason that it makes good business sense. After all, this is why so many countries, with their public and private sectors, are enthusiastically involved in this global event. And at a time of such economic difficulty for the Maldives, the return on investment by participating in the New7Wonders of Nature campaign could be enormously beneficial for the country.

Two independent studies support this assertion.

First, an analysis produced last year by Pearson (publisher of the Financial Times) valued the overall economic success in the first campaign to elect the man-made New 7 Wonders of the World as being more than US$5 billion for all the participants. Second, a report last month by the audit firm Grant Thornton in South Africa estimated the economic benefits alone at US$1.012 billion for each of the New7Wonders of Nature winners.

The unfounded complaints by the MMPRC regarding the campaign sponsorship options have to be seen in the light of these extraordinarily positive numbers.

Now, as a rule, New7Wonders does not comment on any reported sponsorship numbers, as it respects the confidentiality of such matters. Unlike the MMPRC, we honour contractual confidentiality. Nevertheless, New7Wonders can confirm that at no stage was the government of the Maldives invited to be a sponsor, nor was any government sponsorship money requested.

As well, leading companies in the Maldives have been, since 2009, invited to be sponsors of the campaign. For the record, New7Wonders has made many practical suggestions for how the sponsorships can be adapted in line with the specific requirements of the Maldives economy.

In a further attempt to delegitimise the New7Wonders campaign, UNESCO and the UN were brought into the debate. Well, as we make clear on our website, the New7Wonders of Nature campaign is not a UNESCO campaign. New7Wonders does not request nor seek the endorsement of UNESCO, nor vice-versa.

There is a very good reason for this: due to its specific remit of cataloguing and listing hundreds of world heritage locations, without being seen to favour some over others, according to its own statutes UNESCO does not have the authority to officially organise or endorse a popular initiative such as the New7Wonders of Nature campaign.

As regards the New7Wonders relationship with the UN, this is at headquarters level in New York. We have successfully cooperated with The UN Office of Partnerships in the past, and look forward to doing so again in the future, for example through such initiatives as making the New7Wonders Global Voting Platform available to promote the UN Millennium Goals.

By the way, when it comes to making comparisons between international organisations, we feel that New7Wonders offers a model that deserves more recognition, especially in times when people are worried about personal and state finances. The fact is that the New7Wonders campaigns are delivered to the world without any government subsidy. The extraordinary economic value that is created for the participating locations is done without the spending of any public money. What is more, when all the costs have been covered at the end of our two global voting campaigns, 50 percent of any surplus will be donated to the New7Wonders Foundation to help make the vision of Global Memory a reality.

It is not for me to say what is best for the Maldives; that is a decision for the people of the republic and their representatives. New7Wonders, however, continues to believe that the Maldives is a worthy participant in the New7Wonders of Nature, and that the potential economic, tourism and image benefits far outweigh the concerns that have been so blatantly misrepresented by the MMPRC.

New7Wonders offers Maldivians and fans of the Maldives around the world the benefits of being part of a global community. It would be a pity not to participate. As the poet said, we are all part of something that’s much bigger than ourselves.

Eamonn Fitzgerald is Head of Communication at New7Wonders.

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