Miss France pageant a Maldivian tolerance test for tourism, says MATI chief
14 Nov 2010, 6:00 PM
Neil Merrett
While perhaps cliché to suggest that visually-immaculate beauty pageant participants can help change the world, Secretary General of the Maldives Association of Tourism Industry (MATI) ‘Sim’ Mohamed Ibrahim believes hosting the Miss France 2011 competition is at the very least a positive development for travel in the country.
Speaking to Minivan News, Sim said that beyond providing a touch of glamour to the Maldives, hosting such a high-profile international event highlights the wider aim of expanding the country’s appeal to guests of varying religions, politics and attractiveness.
Part of this year’s Miss France event, thought to be one of the European nation’s biggest annual televised spectacles, will be held at the Coco Palm Bodu Hithi resort in the North Malé Atoll before moving on to Caen, Normandy for a crowning ceremony to be held on December 4.
Having originally started back in the 1920s, this year’s contest sees 33 participants from across France staying at the resort between November 11 to 18 to partake in a number of photogenic activities such as water sports, Maldivian cooking, exploring local natural curiosities and even filming a music video.
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