Tour giant funding project to raise resistance of coral reefs in the Maldives
20 Jul 2011, 10:01 PM
Travel giant Kuoni, the International Union for the Conservation of Nature (IUCN) and local environmental consultancy Seamarc have launched a comprehensive project to protect coral reefs and address the impact of climate change in the Maldives.
Speaking at the launch of the project this week at the Nalahiya hotel in Male’, Kuoni’s Head of Corporate Responsibility Matthias Leisinger observed that “tourism is like fire. You can cook with it, but it can also burn your house down.”
Kuoni has conducted a similar project in Egypt, targeting the Red Sea. Such projects were, Leisinger said, investment by the company in the long-term sustainability of destinations and a tool well within the company’s business model.
The 100 year-old leisure travel operator employs 10,000 people across 40 countries, and had as a result of its breadth broadened its scope from travel and tour provision to “destination management”.
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